Ways To Attract Customers To Your Online Store
With many customers preferring to buy most of their purchases online, business in this segment is booming. Most online shops are becoming very successful that they are beating their brick and mortar counterparts as well. However, still some customers prefer the physical stores because of skepticism they have about online shopping or even bad experiences they may have had in the past.
Customers can now almost buy anything they want from bar stools to groceries from online retailers spread far and wide. But some customers still stay away from this option. Here are some ways to attract this untapped market to your online store.
Free ShippingThis is a big bonus for customers, so much so that they have come to expect it. Research also states that customers are more likely to spend more on your store if your offer the free shipping option. Many customers prefer the online options as it saves time and money, however if they are to pay extra for delivery then chances are you just might lose the customers. In some cases the delivery fee can actually be more than the cost of the item purchased, which is a major turnoff. So as a vendor if you cannot afford it at least give the option to customers on selected items.
Cancellation PoliciesThough there are many benefits of buying online, it is still seen as a very risky option because the product is not physically seen by the customer. Therefore unless it is a reputed seller that the customers have bought from on several occasions they are taking a considerable risk in making these orders online. There might be occasions when the actual products differ from what is pictured online. For an example a wicker outdoor setting, can be too larger or might not be of the colour the customer expected. Since such risks can occur it is paramount that the vendor clearly state their cancellation and return policies. Customers should feel confident of getting their money back or exchanging the goods if they are not satisfied with their initial purchase.
Multiple payment optionsCustomers need to be able to pay easily, therefore make sure that the most widely used methods are listed on site. The payment gateways should also be made very secure guaranteeing customers their safety. Another popular option for payment these days is called cash on delivery, this is a great option for customers who do not use a credit card or who are skeptical about sharing their details online.
These are some of the few ways in which you can attract more customers to your store. They will enhance customer experience and keep them coming for more.